Saturday, 20 December 2014

Principles used by managers in running Apple Inc. Company



Principles used by managers in running Apple Inc. Company
Introduction
Apple Inc. is a multinational corporation located in California that deals with electronic gadgets such as iPhone Smartphones, iPad tablets, iPods and Mac computers. Since its inception in 1973, the company has tremendously grown to be the second largest information and technology company in the world. Currently, research shows that Apple Inc. is the most admired company in the United States. This great success can be attributed to the excellent managerial and planning skills by the Apple personnel.
Decision making process
Each and every day, important decisions are to be made for the progress of the company. The decisions may involve venturing into new markets, introduction of new products, employment of more personnel, or even future planning of the company. In order to arrive to make proper decisions, the Apple Company ensures that such important decisions are first keenly analyzed and proper consultations made. This ensures that the decisions made are beneficial to the company hence continued profitability of the company in its business activities (Pettinger, 2006).
However, the managers may sometimes make smaller decisions touching on their departments without consultations with the board members. These small decisions may include hiring and firing of personnel, implementing small budget allocations to different sectors etc.
Staffing
Managers of Apple Inc. have the responsibility of ensuring that they have employees who can perform fully in the company. They are involved in setting of the guidelines and qualifications for the recruitment of new personnel in the company. In addition, they normally are present to supervise the interview process in the recruitment process of most of the senior personnel in the company.
Moreover, the managers ensure that the new employees are well trained and updated on the company policies. This can be done by organizing induction forums for the new employees where the new employees are educated on how best to improve the profitability of the company.
Correct inventory levels
Inventory level is the current amount of product that a business has in stock. Through analyzing the inventory levels, the managers would be able to decide on whether to produce more or less. The analyses of the inventory levels can be done by monitoring the amount of products produced and pile up in the business stock.
Pricing
The managers of Apple Inc. have the sole responsibility of determining the prices of Apple products in the market. In order for them to decide on the market price of a product, factors such as competition, raw materials of the products, technological levels etc. are considered. In addition, the pricing decisions are also made depending on the prevailing economic status of the world.
Demand
The demand of Apple products are dynamic in nature hence are influenced by many factors. These factors include pricing, government taxation, sales promotion, competitors, technological level etc. However, the managerial skills play a crucial role in ensuring that these factors favor Apple products in the market. The management is therefore tasked with making important decisions that would improve the demand of its products.
Conclusion
In conclusion, the success of the Apple Inc. has been due to proper decisions made by the managerial team. This is because the management has been able to set up proper decision making policies, good staffing, proper pricing hence ensuring that the demand of the Apple products remain high. Therefore, for the growth of a company, the managers should be innovative and good decision makers thus resulting to increased profitability.








References
Pettinger, R (2006) Introduction to management. London:  Palgrave Macmillan. Print

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